Helping our children keep healthy and thriving is a big focus of our work today.
We know that the impact of place is as important as individual choice. Both affect the strongest drivers of obesity - eating behaviour and physical activity.
For us, the combined lens of urban living and deprivation is critical. These are key ingredients of ‘obesogenic environments’ – those that encourage people to eat unhealthily and not do enough exercise. We believe that improving these environments is crucial if we want to create a long-term sustainable impact and reduce childhood obesity in our local area.
We want to take a whole system, cross sector approach that focuses on creating environments that support and encourage nutritious eating and physical activity in the places that children of all ages spend their time: home, school and neighbourhood.
We want to:
We’re committed to taking a long-term perspective of at least five years. We believe that by working in partnership with others, we can achieve step-change impact. We are currently in the development phase.
Sarah Hickey, Head of Strategy