We know that the impact of place is as important as individual choice. Both affect the strongest drivers of obesity - eating behaviour and physical activity.

The numbers point to a strong correlation between child obesity and inequalities. For us, the combined lens of urban living and deprivation is critical. These are key ingredients of ‘obesogenic environments’ – those that encourage people to eat unhealthily and not do enough exercise. We believe that improving these environments is crucial if we want to create a long-term sustainable impact and reduce childhood obesity in our local area. 

We want to take a whole system, cross sector approach that focuses on creating environments that support and encourage healthy eating and everyday activity in the places that children of all ages spend their time: home, school and high streets and green spaces.