Who: Global Action Plan (Build Back Cleaner Air campaign)
Start date: April 2020
End date: September 2020
Supported through: health effects of air pollution programme
Find out more: @globalactplan
The coronavirus is a health emergency that has forced immediate and dramatic change to life in London. Its impact will be felt for a long time. And while many people are experiencing extreme hardship and anxiety, many are also having experiences and reflections about some of these enforced changes. We want to understand more about the effects this might be having on some aspects of their lives – such as car free streets, less difficulty breathing, and a better work-life balance for their family.
As part of our new programme on the health effects of air pollution, we’re partnering with Global Action Plan on a six-month project to understand how the clean air movement can help bring the life back to London's streets, without the pollution.
Over the next three to six months this project will help us:
May – June 2020
Including photo and video, communications toolkit and evidence report.
June – Sept 2020
Post September 2020
There have been reports from around the world that COVID-19 lockdowns have resulted in drops in air pollution due to reductions in traffic and industry. This period of time while we are in lockdown presents an opportunity for us to both learn about the impact on air pollution, and to begin to think about the long-term implications for air quality in London. There are lots of organisation, groups and individuals across the clean air community beginning to think about this, but there is less time or funding to do this thoroughly.
Ultimately, this rapid research project aims to encourage businesses and the public to minimise their own personal pollution footprints, and to secure greater support from businesses and the public for strong policy measures (national and local) that can reduce air pollution for good. The project is supported by an expert steering group and aims to:
Global Action Plan are leading this work, which includes academic input from Kings College London, public perception surveying by Opinium and support by an expert steering group including Professor Stephen Holgate, Environmental Climate Foundation, and Team London Bridge among others.
The project will result in an evidence report on the link between air pollution and COVID-19, as well as the impact of lockdown restrictions on pollution levels. It will also result in an iterative communications and messaging to guide colleagues in the air quality movement week-by-week as to how best to respond and make the case for clean air in relation to the society-changing experience of coronavirus.
We will also look for opportunities for practical projects that might come from this project.
Programme Director: Kate Langford
05 August, 2020
Early Stage Investment for Tackling Air Pollution is a joint research Project with Bethnal Green Ventures. Through research, interviews with founders and investors, and a virtual workshop, it examines how different technologies are addressing air pollution.