Who: Innovation Unit
Start date: March 2018
End date: September 2018
Supported through: Childhood obesity programme
In 2017, three high streets in Haringey, Lambeth and Southwark were selected for inclusion in the Healthy High Streets Challenge - a project to change street environments to increase healthy behaviours. Business owners, alongside local communities, were invited to take part in an innovation challenge by submitting ideas for how to make their high street healthier.
In Southwark, so many engaged members of the community came forward with healthy enterprise concepts that a bespoke incubation programme has been established to support the development of these, tailored around five entrepreneurs and their ideas.
The Healthy High Street Southwark incubator offers entrepreneurs a mixture of group learning opportunities and one-on-one support designed as a six-month programme. Our delivery partner, the Innovation Unit is designing and delivering a small number of workshops that address the collective development needs of the cohort and allow for peer support. This sits alongside an offer of one-on-one support to explore and respond to learning needs in a more bespoke fashion, as well as help to embed some of the new ideas and approaches that are introduced through the group learning sessions.
April - June 2018
Three months of initial incubator programme including one-to-one sessions with each entrepreneur, as well as three group sessions focusing on: clarifying ideas and service blueprinting, learning from others and prototyping and developing communications for key customers and stakeholders.
Reflections from the first phase and planning phase two taking into account the necessary bespoke support needed for the entreprenuers.
July - September 2018
Three months including one group session and two one-to-one coaching sessions, as well as additional brokered support for the five entrepreneurs.
Learning about the incubator process and evaluating impact to inform our future incubation work.
The five projects are at different stages of development, with their own starting points and learning journeys through the programme. In designing our support, we’ve built in flexibility to evolve the backing we provide as we learn more about the projects and identify best opportunities to help them develop.
Each project starts by building a relationship with a coach who will help identify and address development needs. The nature of this support is tailored to each project, with key elements including:
These elements are being delivered through a mix of one-on-one sessions and group workshops, providing both bespoke support as well as valued opportunities to come together and learn collectively from each other. We will also broker additional support where there is a learning need for a specific project or entrepreneur. The programme is being run in two phases of three months each. At the break point between the two phases, we review the plan for the second three months of the incubator, analysing both the content of the learning programme and the cohort of participants.
Whilst the causes of childhood obesity are acknowledged as being multi-faceted, Royal Society of Public Health (RSPH) research on child obesity highlights the ready availability of calorie-dense food as a significant issue. In addition, Public Health England and others have highlighted that outlets selling fast food have clustered in areas of deprivation, and that the density of fast food and other unhealthy outlets is linked to high levels of child obesity.
We want businesses and communities to own the solutions that work for them, to prove that having a 'healthy high street' could be cost-neutral or even good for business.
Through the Healthy High Street Southwark incubator we aim to help entrepreneurs and community members to develop ideas so that they are suitably poised to make a difference for children and young people in Southwark and then start to test the potential effectiveness of the ideas.
By learning what works to support healthier eating behaviours in children and young people on the high street, we will build the confidence, understanding and skills of the people behind the ideas so they might become strong leaders and implementers of successful initiatives in this area.
We're partnering with the Healthy London Partnership, Battersea Power Station Foundation, Hyde Housing, Public Health England and Southwark Council on this project, which is being delivered by Innovation Unit.
The incubator is helping to progress their ideas of five food social entrepreneurs in Southwark:
This project demonstrates the power of partnerships and collaboration and shows that much more can be achieved through a focused and joint effort. By the end of the project we expect to have learned not only about how high streets can become healthier but also how best to engage with businesses and communities.
Project Manager: Jessica Attard
29 October, 2018
A report looking at opportunities for market-based solutions to childhood obesity, focusing on the growing number of ‘challenger brands’ and products and how they can address the unmet need for healthy, affordable food options for families on low incomes.
19 October, 2018
A programme involving local businesses in solutions to child obesity.
17 October, 2018
Working with schools to improve their food environment, tailoring the national Food for Life framework to meet local need and help tackle child obesity.